![]() It creates a crucial divide that allows you to conduct business as usual. A DBA name allows you to use your maiden name or other former name as your fictitious business name while allowing you to keep using your married name in your personal life. Anyone can apply these DBA principles to their birth name or any former legal name held (e.g., prior married name, adoptive name, etc).ĭBA is short for "Doing Business As," referring to the use of your birth or any other former name as the name you do business under. Note: This article isn't just for maiden names and women. DBAs are a somewhat tricky topic that requires a rigorous breakdown to explain what they are, how you can start using one, and the various pros, cons, and pitfalls associated with employing one. This can be a stressful professional and emotional tug of war.įortunately, there's a solution to this dilemma: use a DBA. Doing so may put you back at square one, career-wise, and no one wants to have all their hard work flushed down the drain. Indeed, some newlyweds may be more hesitant to change their name during marriage. Imagine if Wendy's suddenly changed their name to Burger Shack or something less iconic. Building up a career and reputation for yourself demands recognition of your maiden name or former name. And sometimes you just don't have that kind of time or drive to do so. If you've recently married or entered a domestic partnership and changed your name, you might think that you'll have to change your name on everything afterwards, too. This uncoupling can extend to your name as well. Of course, even with this newfound joy in your life, you may still want to separate your professional and personal lives from one another. It can create a genuine sense of family between you and your partner and lead you to the next step in your journey together. You're sharing their history and a part of themselves, all with one simple change. But more importantly, I’m not geographically restricted when the time comes for expansion.Taking your partner's name can certainly be an exciting idea. But by using Sardinia in my business name and domain, people are far more likely to find me in search engines. My holiday business isn’t located in Sardinia it’s on a smaller island a few miles off the southwest coast of Italy called Isola di San Pietro. The name instantly connects with their emotions, bridging that critical gap between introduction and explanation. Sardinia isn’t on the typical tourist trail, and the word ‘Undiscovered’ conjures images of untouched beaches, void of crowds, and the usual summer vacation establishments. ![]() So, they’re of a particular mindset: Adventurous souls who like to step off the beaten track (in other words, my target audience). Most of the people asking are already loyal customers to an existing business of mine, which is a boutique B&B called Mountain View situated on a remote mountainside overlooking the sea. Whenever someone asks me about my business’s name, I’m often met with a wry smile, swiftly followed by, “I like that, great name.” I own a holiday business called Sardinia Undiscovered. It’s because the name has been carefully chosen to define the objective of the business, bridging the gap between introduction to explanation, conveying the core value proposition (AKA, the thing that makes your business stand out from the competition), and instilling trust.Ĭreating a business name is a combination of instinct and proven strategies. You know when you first see a business name and somehow it looks, sounds, and feels familiar?
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